Ethical and Unethical issues. Marketing Marketing is the process of promoting and selling of the products or services of a organisation, some of the basic things or work in this field is advertising, branding and market research. In the words marketing is what people say represent your product in the front of the ETHICAL ISSUES IN MARKETING: Ethics in marketing refers to moral guidelines and principles that every organisation should follow. Every company has a particular marketing policies to guide their pricing advertising,research,and various other provisional and competitive strategies. Deceptive marketing policies. Adequate market research. Current market research. Ethics marketing and promotion. various delivery channels. Current market condition. UNETHICAL ISSUES IN MARKETING: In present scenario corporate trust has been on a lower side. The faith of tha Customers towards organisation has no longer that strong. Some of the major ...
Ethical and unethical issues in marketing